|Picture by SalFalko on Flickr|
But now I don't want the physical CD - it's just a pain to rip. I read books and magazines on my iPad, or listen to audiobooks. It's so much easier to rent a film than it is to clean a DVD to the point where our hypersensitive player will actually make it the whole way through the movie. As well as the convenience of the electronic version, I actually prefer not having the physical clutter.
Giving content electronically is possible. But it feels pretty heartless to go and buy an iTunes voucher - it has all the charm of sticking a banknote or two in an envelope. Receiving a gift feels better if you think the person put some thought into what you'd like, and personally I'd far rather not know how much it cost. So I'm not a big fan of receiving vouchers*.
But I would like to be able to buy content in gift form, and send it electronically. I should be able to pick the album or the title, maybe even a subscription to a magazine. I should be able to set the date (even the time) that the recipient will get a notification that they've got a gift. It should come with a little note from me, and let's recreate the element of surprise by having a nice little animation for 'unwrapping' the present.
Amazon, Apple and Google: feel free to take idea that idea on board as a gift from me!
* Actually that's not true. Send vouchers, I won't turn them down! But I always prefer to receive a gift for which I don't know the price.
Update: guess what you can now do in the iBooks store!